ITHACA, NY (607NewsNow) — On February 14th, Lite Rock 97.3 will be hosting the twelfth annual Wine & Dine Auction Radiothon and will be on the air from 6:00 a.m.- 7:00 p.m. continuously with the goal of creatively raising money for the United Way of Tompkins County.

The day will be structured with the Lite Rock team taking pledges from area businesses in exchange for allowing them to talk about their respective businesses on air. It will be fun, entertaining, and interactive with our listening audience.

The uniqueness of this promotion will also be enhanced with the auctioning of thirteen special packages valued at $400, combining a $200 case of select wines or beer from a local winery/brewery along with $200 from a local restaurant. Listeners will bid on all packages with the highest winner getting the prize.

All monies raised during the Wine and Dine Radiothon will be given to the United Way of Tompkins County, supporting our annual Community Campaign.

Only thirteen wineries/breweries and thirteen local restaurants will be part of this annual promotional campaign. Having raised over $100,000 since its inception, we hope you choose to be a part of it!