ITHACA, NY (607NewsNow) — The Brand the Brain Survey, a short “top of mind awareness” project to better understand the brand preferences in our market, is returning for the 14th year.

The study consists of about 40 different categories and seeks respondents’ answers about the business that comes to mind first in each category.  It’s an open response study (not multiple choice), so answer each question as honestly as you can.

The study helps The Cayuga Media Group understand the changes in the various categories listed. The survey takes about 6-8 minutes to complete.

If you include your email at the end of the survey, you will be eligible to win one of six (6) $50 restaurant certificates that will be given away randomly among those who participated in the study.

To participate, visit www.brandthebrain.com.