Chet Osadchey is the President and General Manager of Cayuga Media Group, where he has been instrumental in helping local businesses enhance their marketing strategies . His leadership encompasses overseeing multiple radio stations, 607 News Now and developing comprehensive digital media solutions. Chet’s deep understanding of the media landscape and commitment to client success make him a valuable expert in advertising and marketing.

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4 days ago
Why local business owners should voice their own radio ads

(607NewsNow) — In the world of local advertising, authenticity matters more than perfection. When a business […]

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1 month ago
Why a slowing economy can be the best time to grow market share | Expert advice for local businesses

Learn how to grow your business in a slowing economy with tips from local expert Chet Osadchey.

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2 months ago
Got a local restaurant? Here’s why your business should be on Cayuga Marketplace | Advertising in the 607

If you own or manage a restaurant in the Ithaca, Cortland, or broader 607 region, learn why joining Cayuga Marketplace is a smart move.

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2 months ago
Why promotional giveaways on radio are smart marketing | Advertising in the 607

Get tips on how to better market your business with promotional radio giveaways.

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3 months ago
Do great local advertisers still need a Google strategy? | Tips from a local marketing expert

Get advice on how to form a Google strategy for your local business.

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3 months ago
Positioning statement versus slogan: What’s the difference? | Advice for local businesses

Get advice on how to best advertise your business from local expert Chet Osadchey.

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4 months ago
How can my business SOUND bigger and better? | Advertising in the 607

Want to amplify your business? Get tips from local advertising expert Chet Osadchey on how to find your sound.

Display ads on a local news site are effective in reaching local customers.
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6 months ago
Want better advertising results? Start with local display advertising

Local digital advertising with display ads in trusted news sources drives stronger results. Local readers engage longer with familiar content, giving your ad more visibility and impact. Good display ads solve customer problems, encourage action, and allow for smart retargeting.