(607NewsNow) — Local businesses that invest in mass reach media like radio, TV, and billboards are already ahead of the game when it comes to building brand awareness. These channels create trust, name recognition, and drive interest, but here’s the catch: most customers will still turn to Google before they ever walk through your door.

That’s why even the best advertisers need a simple, effective strategy to “get found” online.

When someone hears your ad or sees your billboard, the next step is almost always a search. If you’re not showing up, or if your business info is outdated or buried, your competitors could benefit from the attention you paid for.

Here are two quick tips to boost your Google presence:

1. Claim and Optimize Your Google Business Profile: Make sure your business is listed, verified, and up to date with correct hours, categories, photos, and services. This free listing is often the first impression people get of your business.

2. Encourage Reviews & Respond to Them: Google favors businesses with frequent, recent, and highly rated reviews. Ask happy customers to leave a quick review and always reply. It shows you care and boosts your credibility.

If you’re already investing in great local advertising, let’s make sure people can find you when they search. I’d be happy to offer personalized tips tailored to your business and your goals.

Reach out to me anytime, the Cayuga Media Goup is here to help you connect the dots between your on-air message and your online success.

Chet Osadchey: cosadchey@cayugamediagroup.com