Sometimes buying advertising impressions can feel like buying gas.  A “gallon is a gallon” so just find the cheapest place and fill up!

But the truth is that all impressions are NOT equal.  In fact, not even all digital ad impressions are the same. 

Local display ads in the news can be more effective than many of the other choices out there.  Why?  In part because local people are looking for the local news.  It’s content they seek.  Content from a trusted and valued source, and because they are familiar with it, they engage with it longer, meaning longer read time for your display ad to be seen and acted upon.

How does your business benefit from digital display ads?

  • Good engaging ads image your company
  • Good ads explain the solution to the consumer’s problem.
  • A simple call, visit, or click takes the customer through the purchase funnel.
  • If a click, your business has the ability to retarget the “most likely” customers.

If your business needs consistent, local, and relevant advertising impressions, make sure your display ads are aligned with that goal

If you want/need more,  go deeper and with Google AdWords and Search Engine Marketing that will give your business additional clicks and leads. 

Finally, the ad itself needs to stand out.  Bold action fonts with words, contrast colors, and simple photos that have a better chance to capture the attention of a mobile audience.

Let us show you how to put your business on display for the market to see you shine!

Email Chet Osadchey to schedule a marketing consultation for your business.