(607NewsNow) — Many of the most iconic business brands have an “audio image” or “jingle” to enhance and help grow their sales, but what does an enhanced “audio image” do?

An enhanced “audio image” can:

· Significantly enhance your business brand identity.

· Increase recall.

· Add customer engagement.

· Make your business memorable.

· Drive sales.

Whether they are called “jingles”, “music imaging”, or an “audio logo” (think Intel or ESPN tones), these audio assets help differentiate and elevate a local business in a competitive and crowded business marketplace, including going up against giant national brands.

Historically, a great music image has been out of financial reach from an investment standpoint for most local businesses- until now. Larger companies traditionally had the advantage of being able to afford these branding elements. Jingles could cost upwards of $30,000, and rights to known music can run into the millions for licensing use, but their benefit in use results and subsequent increased sales and growing market share can dominate the competition.

Today’s technology allows local businesses the opportunity to not only compete, but even have strategic and tactical advantages over national and larger brands by investing in their own audio imaging – and at a fraction of the historical price.

If your local business does not have an audio image, and if your existing audio image is not consistent with other advertising elements in your marketing funnel, let us guide you. The window of opportunity to grow your business is always finite. The best time to put your business on the path to success is right now!

Call or email me:

Chet Osadchey, COsadchey@cayugamediagroup.com or 607- 539-2014.